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FLORENCE SHOPPING TIPS:
These Florence shopping tips for clothes (by Jenifer Howard Forneris and Cristina
Jacomelli) should keep Casa Howard Florence guests busy! From Florence boutiques
for the fashion-conscious to stylish dressmakers and tailors, and clothing shops
and outlets this is your one-stop Florence guide to shopping!
» Florence boutiques for the fashion-conscious
» Stylish dressmakers and tailors
» Clothing shops and outlets
Florence boutiques for the fashion-conscious
Via Tornabuoni and the nearby Via della Vigna Nuova are the two main high fashion streets
in Florence. It is very difficult to say which boutique is better than the other or what clothes
and accessories and other types of shops are of a higher quality, because we believe it is
simply a matter of personal taste.
Walking down these streets, the first wide and important and the second more discreet, it can
become a real tour into the world of fashion, style, high quality products and beauty, starting
from the displays on show. There are boutiques such as Dolce & Gabbana, Roberto Cavalli,
Christian Dior, Yves Saint Laurent, Hermes and jewellers such as Pomellato, Buccellati,
Tiffany along with shoe boutiques such as Casadei, Cesare Paciotti.
We personally love:
Florence Boutique Name: Gucci Type:
Clothing; especially the accessories (bags, wallets and shoes)
Via Tornabuoni, 73r; 055-2645432
A completely Florentine brand, which had its logo and the colours beige, red
and green as its trademark and has always distinguished itself for its accessories. It almost disappeared
for a while and then reappeared several years ago, totally renewed, and has since then
redefined the meaning of chic. Shoes are not particularly comfortable, they are for small and
narrow feet, but they are beautiful.
Florence Boutique Name: Gianfranco Ferre Type:
Via della Vigna Nuova, 2; 055-290551
He is the architect of high fashion clothing: beautiful, important, exquisitely
elegant and perfectly tailored chemises, pants and dress coats.
Florence Boutique Name: Armani Type:
Clothing and accessories
Via Tornabuoni, 48r; 055-2658121
Armani can be distinguished among thousands of designers; he has always maintained
his minimalist refined lines, which elegantly cover and caress the body lines and strengthen
masculinity and femininity. We love his textiles and also his accessories: especially colliers
and small handbags.
Florence Boutique Name: Pucci Type:
Via Tornabuoni, 20r; 055-2658082
Pucci's prints have always been his trademark; very Florentine too, by the way
Besides the renewed love for the Sixties fashion, the colours and lines of the
prints and clothes are certainly exquisitely refined.
Florence Boutique Name: Prada Type:
Clothing and accessories (bags and shoes)
Via Tornabuoni, 63r; 055-283439
What we love of Prada is the essential, avant-garde yet very feminine (a certain
modern feminine air in menswear too) and retro-style displayed in its designs; Prada is also
very popular due to its urban chic sportswear.
Florence Boutique Name: Max Mara Type:
Via Tornabuoni, 68; 055-214133
It mixes both modern and classic style.
Florence Boutique Name: BP Studio Type:
Via della Vigna Nuova, 15/r; tel. 055-213243
Another interesting boutique. Closed on Sundays and Monday mornings.
In other streets........
Florence Boutique Name: Valentino Type:
Via Tosinghi, 52r; 055-293142
The prototype of classic, elegant femininity with a touch of sensuality, the
"rosso Valentino", the famous red of his textiles and clothes. He also does fresher
and younger designs.
Florence Boutique Name: Ferragamo Type:
Clothing and accessories (shoes)
Palazzo Ferroni, Via Tornabuoni, 16; 055-292123
A world-famous name in shoemaking, Ferragamo speaks for itself. They also have
freshly elegant clothes, beautiful silk scarves and bath towels and new collections
of handbags with a young and modern look.
Florence Boutique Name: Emporio Armani Type:
Clothing and some accessories
Piazza Strozzi, 16r; 055-284315
a more modern, youthful and colourful look with an exquisite varieties of pieces.
Florence Boutique Name: Luisa Type:
Via Roma, 19 - 21/r; tel. 055-217826
This is one of the most famous boutiques in Italy. She carries super designers and
completely unknowns as well. Furthermore you can find all sorts of accessories, from bags to
shoes to jewellery. Always open between 10am and 7pm, although on Sunday it opens at
Florence Boutique Name: Nara Camicie Type:
A very small shop selling every variety of shirt possible. All the designs are originals
by Nara Camicie: beautiful, modern, fancy, extravagant but also classic, in basic colours and
sometimes in gold and electric blue or violet, in silk, cotton and stretch. They are a
Florence Boutique Name: Maya Type:
Avant-garde clothing and some accessories (shoes)
Via Por Santa Maria.
We like this boutique because it carries different, alternative and creative,
post-modern designers, such as for example, Jean-Paul Gaultier, Comme des Garçons, Ann
Demeulemeester, etc. These are clothes for confident people who like to experiment or
express themselves in an original way.
Florence Boutique Name: Patrizia Pepe Type:
Piazza San Giovanni, 12r; 055-2645056
a Florentine designer with exquisite clothes.
Florence Boutique Name: Ermenegildo Zegna Type:
classic, elegant Italian menswear
Via Tornabuoni, 3r; 055-264254
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