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These Florence shopping tips for clothes (by Jenifer Howard Forneris and Cristina Jacomelli) should keep Casa Howard Florence guests busy! From Florence boutiques for the fashion-conscious to stylish dressmakers and tailors, and clothing shops and outlets this is your one-stop Florence guide to shopping!
» Florence boutiques for the fashion-conscious
» Stylish dressmakers and tailors
» Clothing shops and outlets

Florence boutiques for the fashion-conscious

Via Tornabuoni and the nearby Via della Vigna Nuova are the two main high fashion streets in Florence. It is very difficult to say which boutique is better than the other or what clothes and accessories and other types of shops are of a higher quality, because we believe it is simply a matter of personal taste.

Walking down these streets, the first wide and important and the second more discreet, it can become a real tour into the world of fashion, style, high quality products and beauty, starting from the displays on show. There are boutiques such as Dolce & Gabbana, Roberto Cavalli, Christian Dior, Yves Saint Laurent, Hermes and jewellers such as Pomellato, Buccellati, Tiffany along with shoe boutiques such as Casadei, Cesare Paciotti.

We personally love:

Florence Boutique Name: Gucci

Type: Clothing; especially the accessories (bags, wallets and shoes)
Address: Via Tornabuoni, 73r; 055-2645432 .
Note: A completely Florentine brand, which had its logo and the colours beige, red and green as its trademark and has always distinguished itself for its accessories. It almost disappeared for a while and then reappeared several years ago, totally renewed, and has since then redefined the meaning of chic. Shoes are not particularly comfortable, they are for small and narrow feet, but they are beautiful.

Florence Boutique Name: Gianfranco Ferre

Type: Clothing
Address: Via della Vigna Nuova, 2; 055-290551 .
Note: He is the architect of high fashion clothing: beautiful, important, exquisitely elegant and perfectly tailored chemises, pants and dress coats.

Florence Boutique Name: Armani

Type: Clothing and accessories
Address: Via Tornabuoni, 48r; 055-2658121 .
Note: Armani can be distinguished among thousands of designers; he has always maintained his minimalist refined lines, which elegantly cover and caress the body lines and strengthen masculinity and femininity. We love his textiles and also his accessories: especially colliers and small handbags.

Florence Boutique Name: Pucci

Type: Clothing
Address: Via Tornabuoni, 20r; 055-2658082 .
Note: Pucci's prints have always been his trademark; very Florentine too, by the way Besides the renewed love for the Sixties fashion, the colours and lines of the prints and clothes are certainly exquisitely refined.

Florence Boutique Name: Prada

Type: Clothing and accessories (bags and shoes)
Address: Via Tornabuoni, 63r; 055-283439 .
Note: What we love of Prada is the essential, avant-garde yet very feminine (a certain modern feminine air in menswear too) and retro-style displayed in its designs; Prada is also very popular due to its urban chic sportswear.

Florence Boutique Name: Max Mara

Type: Clothing
Address: Via Tornabuoni, 68; 055-214133 .
Note: It mixes both modern and classic style.

Florence Boutique Name: BP Studio

Type: Refined knitwear
Address: Via della Vigna Nuova, 15/r; tel. 055-213243
Note: Another interesting boutique. Closed on Sundays and Monday mornings.

In other streets........

Florence Boutique Name: Valentino

Type: Clothing
Address: Via Tosinghi, 52r; 055-293142 .
Note: The prototype of classic, elegant femininity with a touch of sensuality, the "rosso Valentino", the famous red of his textiles and clothes. He also does fresher and younger designs.

Florence Boutique Name: Ferragamo

Type: Clothing and accessories (shoes)
Address: Palazzo Ferroni, Via Tornabuoni, 16; 055-292123 .
Note: A world-famous name in shoemaking, Ferragamo speaks for itself. They also have freshly elegant clothes, beautiful silk scarves and bath towels and new collections of handbags with a young and modern look.

Florence Boutique Name: Emporio Armani

Type: Clothing and some accessories
Address: Piazza Strozzi, 16r; 055-284315 .
Note: a more modern, youthful and colourful look with an exquisite varieties of pieces.

Florence Boutique Name: Luisa

Type: Clothes shop
Address: Via Roma, 19 - 21/r; tel. 055-217826 .
Note: This is one of the most famous boutiques in Italy. She carries super designers and completely unknowns as well. Furthermore you can find all sorts of accessories, from bags to shoes to jewellery. Always open between 10am and 7pm, although on Sunday it opens at 11am.

Florence Boutique Name: Nara Camicie

Type: Original shirts
Address: Via Calzaioli
Note: A very small shop selling every variety of shirt possible. All the designs are originals by Nara Camicie: beautiful, modern, fancy, extravagant but also classic, in basic colours and sometimes in gold and electric blue or violet, in silk, cotton and stretch. They are a trademark!

Florence Boutique Name: Maya

Type: Avant-garde clothing and some accessories (shoes)
Address: Via Por Santa Maria.
Note: We like this boutique because it carries different, alternative and creative, post-modern designers, such as for example, Jean-Paul Gaultier, Comme des Garçons, Ann Demeulemeester, etc. These are clothes for confident people who like to experiment or express themselves in an original way.

Florence Boutique Name: Patrizia Pepe

Type: Clothing
Address: Piazza San Giovanni, 12r; 055-2645056 .
Note: a Florentine designer with exquisite clothes.

Florence Boutique Name: Ermenegildo Zegna

Type: classic, elegant Italian menswear
Address: Via Tornabuoni, 3r; 055-264254 .

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