Casa Howard Guesthouses Rome & Florence Rome Accommodation via Capo le Case Rome Accommodation via Sistina Florence Accommodation via della Scala

Casa Howard Reviews in English

Alhani Review of Casa Howard
Magazine: Ahlani
Year: 2005
Guest House: Casa Howard Rome Accommodation
Review: "Endorsement for this less-is-more school of travel comes from the most surprising places. Elite guidebook Nota Bene, for example, positively raves about Casa Howard's pair of flamboyant five-bedroom guesthouses in Rome, even though some rooms are not ensuite."

Bazaar Review of Casa Howard
Magazine: Bazaar - Escape Weekends – Luxe for less
Year: 2007
Guest house: Casa Howard Rome Guesthouses
Review: "This small pensione has two Rome locations, five rooms in each, all within paces of the best boutiques and the Spanish Steps. Staying at Casa Howard is like staying at a friend’s flat – if your friend happens to be a well-travelled interior designer and charming hostess. Jennifer Howard Forneris opened the first of the two properties in 2000, determined to recreate the stylish atmosphere of a Roman home. The rooms are small but perfect, individually decorated with the kind of beautiful fabrics you might expect from the daughter of Luciano Forneris, one of Italy’s most famous textile designers. Not all are en suite, but each has a private bathroom down the hall; you are provided with a kimono and slippers. The housekeeper is always on standby with a hot iron for your shirt or advice about a good place for afternoon tea. The miniature Turkish Hammam is a treat. Oh, and breakfast is brought to your room, complete with pastries and honey from Jennifer’s house in Tuscany."

Cash Accommodation Review of Casa Howard
Guidebook: Chic Retreats
Year: 2007-2008
Guest house: Casa Howard Rome & Florence Guesthouses
Review: "Simply Chic - Casa Howard, Rome. Casa Howard is a hidden gem right in the centre of Rome close to the Spanish steps. Exclusive and fashionable with 5 stylish bedrooms it is neither a hotel or a guesthouse, more like an elegant private residence full of family antiques and paintings. Located in the shopping area (Gucci and Prada only a few minutes away), in a beautiful historic building, Casa Howard provides the charm of a private house with the standard of personal service you would expect from a 5 star hotel. Every room features parquet floors, beamed ceilings, satellite TV, tea making facilities, air-conditioning, Ginori china and complimentary WIFI access in each guest room. Casa Howard, Florence. In November 2004 the newest Casa Howard opened in Florence with 11 rooms and 2 suites. The newest guest house (not a hotel) continues the formula of location, privacy, personal service, high comfort, excellent value. Casa Howard Florence is on 3 floors of a magnificent Palazzo, close to the train station and in an elegant area of the city. The famous ‘Officina dei profumi di Santa Maria Novella’ is next door and provides the guest house exclusively with it’s world famous toiletries. Many of the rooms have working fireplaces and it is possible to combine some of the rooms to create a large private suite. A Turkish bath, a library bedroom and a winter garden all contribute to ensure a comfortable stay for the most demanding guests. There is a room for families with climbing wall and a Walt Disney video library. Small dogs are welcome."

Concierge Review of Casa Howard
Website: Concierge.com
Year: 2006
Guest House: Casa Howard Rome Accommodation
Review: "If you want to experience what it would be like to stay at the home of an elegant Roman with fantastic taste, you should get a room at Casa Howard. They have two locations, both near the Spanish Steps, and each room has a theme - everything from Chinese to flowers - with the wallpaper and furniture to match. At the Via Capo le Case, choose the pink room for its en suite bathroom and larger size, and at Via Sistina, the mod Zebra suite (all of Sistina's rooms have WiFi and en suite bathrooms). Most rooms are tiny but we love the breakfasts of fresh cornetti and honey from Tuscany, and the hamman bathrooms. Book early though, the secret's out."

Concierge Review of Casa Howard
Website: Concierge.com
Year: 2006
Guest House: Casa Howard Florence
Review: "Like the idea of a bit of luxury combined with the atmosphere of an elegant private residence? Casa Howard could provide the answer. This discreet home-from-home offers high standards of comfort and service and great rates. The look is stylish and vaguely eccentric; furniture is an eclectic mixture of antiques and custom-made pieces combined with fine fabrics and strong colors. No two bedrooms are alike: The spacious and dramatic Drawing Room has black walls and white cornicing: The Hidden Room is a sexy little den with deep red walls hung with erotic Japanese prints and a sunken bath; the Fireplace Room is just that, apart from an oversized black velvet sofa and honey-colored silk curtains. There is no communal space to speak of (unless you count the Turkish Bath), so breakfast is served on a tray in the rooms."

Conde Nast Johansens Review of Casa Howard
Guidebook: Conde Nast Johansens
Year: 2007
Guest house: Casa Howard Florence Guest House
Review: "The homely Casa Howard is an intimate and elegant mansion within walking distance of the Uffizi, the Duomo and Via Tornabuoni. The themed guest rooms, uncluding two suites, and 1 small apartment, creatively mix antique furnishings with modern style and are adorned with special touches such as fresh flowers and family portraits. Breakfast includes homemade jams and honey, whilst dinner reservations can be arranged by the helpful housekeepers. The house has a large Turkish hammam."

Conde Nast Traveller Review of Casa Howard
Magazine: Conde Nast Traveller
Year: 2005
Guest House: Casa Howard Florence
Review: "Regulars love Casa Howard's two Roman branches for their charming decor and proximity to the Spanish Steps. Its just-opened Florentine sister continues the trend, with themed rooms (Playroom is for families, Camel for smokers) and a convenient location near the train station... "

Conde Nast Traveller Review of Casa Howard
Magazine: Conde Nast Traveller
Year: 2005
Guest House: Casa Howard Florence
Review: "The Hotel Hot List 2005 - 60 best new hotels
Following the success of two Casa Howards in Rome, owners Count Massimiliano Leonardi di Casalino and his English wife have set their sights on Florence as part of a long-term plan to open similar guest houses in other European 'art cities'. Designed to be a discreet pied-à-terre offering the sort of choice location, high standards of service and accessible prices that will appeal to business and leisure travellers alike, Casa Howard Florence is in an elegant town house a few minutes' walk from both the train station and the city's Renaissance glories. The look is classy, cosy and vaguely eccentric; the emphasis in the 12 highly individual bedrooms is on quality and fine fabrics (several of which have private terraces). The dramatic drawing room has a black ceiling and walls, white mouldings, leopard-print headboards and dusty mauve, shot-silk window treatments. The intimate Hidden Room has a sunken bath, a shower in a glass box, erotic Japanese prints on deep red walls and a chintzy little sitting room. There is a room for kids with a climbing frame against one wall and another for dog owners, complete with dog beds and a large terrace. Bathrooms, stocked with delicious Santa Maria Novella toiletries, are quirky and fun, and the hammam will restore museum-weary bones. You can order breakfast (hot croissants and honey from the owners' farm) in your room at any time (within reason), and fridges on each floor are stocked with Champagne, wine and soft drinks. "

Daily Candy Review of Casa Howard
Website: Daily Candy
Year: 2006
Guest House: Casa Howard Rome
Review: "[...]The best-kept hotel secret is Casa Howard (Via Sistina, 149 and Via Capo Le Case, 18; +39-06-69-924-555) for price, location, and design (book the zebra room).[...]"

Dove Review of Casa Howard
Magazine: Dove
Year: 2005
Guest House: Casa Howard Rome
Review: Review on the Guide Book "Ospitalità di charme" by Guide Accoglienza and feature of a picture of Casa Howard Guesthouse

Evening Standard Review of Casa Howard
Newspaper: Evening Standard
Year: 2003
Guest House: Casa Howard Rome Accommodation
Review: "Near the Spanish Steps and Piazza di Spagna, this small exquisitely decorated hotel has just five rooms, with shining parquet floors. The exotic Chinese room has red silk curtains and a gold and red brocade bedspread. Kimonos and slippers are provided, because although bathrooms are private not all are en-suite. There is a Turkish bath down the hall. Hairdresser and massage service are available. In January Casa Howard II [ via Sistina ] opened with five more rooms just around the corner."

European City Breaks  Review of Casa Howard
Guidebook: European City Breaks
Year: 2006
Guesthouse: Casa Howard Rome & Florence Accommodation
Accommodation Review: "Florence – Sleeping - The elegant recipe of the well-known Rome hotel has been repeated in Florence – a handful of individually designed (and loosely themed) rooms creating an intimate and hotel feel. The owners have a personal and idiosyncratic style, with plenty of quality fabrics and artefacts from around the world. Rome – Sleeping - The name is the Italian title of EM Forster’s novel, Howard’s End, from the which you might imagine a staid attempt at Englishness – you’d be wrong. This excellent-value designer B&B is now in 2 houses where the design is bright and colourful and the attention to detail commendable, from the slippers and the fresh breakfast to the carefully sourced soap."

Florentine  Review of Casa Howard
Newspaper: The Florentine
Year: 2005
Guest House: Casa Howard Florence
Review: "Casa Howard - If you have enough of impersonal hotel rooms with indifferent service and like the idea of a bit of luxury combined with the atmosphere of an elegant and private residence, 12-room Casa Howard could provide the answer.

Occupying a handsome palazzo on Via della Scala (a rather scruffy street that is, however, conveniently situated for both the train station and the city centre), this discreet home-from-home is the brainchild of Massimiliano Leonardi and his English interior-designer wife. The idea is to offer a discreet pied-a-terre with high standards of comfort and service plus the sort of accessible prices that will appeal to leisure travellers.

Once inside, the look is stylish and vaguely eccentric with an emphasis on quality; furniture is an eclectic mixture of custom-made pieces and pickings from the family vaults while fine fabrics and strong colours play a major role. No two bedrooms are alike (apart from the tiny "Twins" which are near mirror images of each other), but they are all done out with style, originality and touches of humor. The large Drawing Room is the most dramatic; white cornicing stands out against black walls while the bed heads are covered in leopard print. The Fireplace Room has two of them, one is in the bathroom where you can watch the plasma screen TV while soaking in the clawfoot tub. The Hidden Room is a sensual little den whose deep red walls are hung with erotic Japanese prints and which shares its floor space with a shower in a glass box and a sunken bath. it has its own chintzy little living room too. Pooch owners will be lease with the dog baskets and large terrace in the Game Room, smokers can indulge in the Camel Room and the kids can let off stream on the climbing frame in the Play Room.

There are electric kettles with supplies of tea and coffee in all rooms plus LCD TVs and everything else you would expect from a top level hotel. Bathrooms (which all have cosy heated floors) are quirky and fun (although some are quite small) and well stocked with delicious Santa Maria Novella bath goodies. There is no communal space to speak of (unless you count the Turkish bath) so breakfast is served on a tray in the rooms. The lack of a bar is compensated for by "honesty" fridges filled with champagne, wines and soft drinks on each floor.

Casa Howard Florence only opened a few months ago, but the Leonardi's have been successfully running two Roman versions for some years now and there are plans to expand into other European art cities such as Barcelona and Prague. Good luck to them... it would seem they are onto a winner and there's nowhere else quite like it in Florence."

Frommer's Accommodation Review of Casa Howard Guesthouse
Guide Book: Frommer's
Year: 2004
Guest House: Casa Howard Rome Accommodation
Review: "It's rare to make a new discovery in the tourist-trodden Piazza di Spagna area, which is why Casa Howard comes as a pleasant surprise. The little B&B occupies about two-thirds of the second floor of a historic structure. The welcoming owners maintain beautifully furnished guest rooms, each with its own private bathroom with a tub/shower combination (although some bathrooms lie outside the bedrooms in the hallway). The Pink Room is the most spacious, and has an en suite bathroom. Cristy at reception can "arrange anything" in Rome for you and will also invite you to use the house's private Turkish sauna."

IHT Guide Accommodation Review of Casa Howard Guesthouse
Magazine: International Herald Tribune Guide
Year: 2004
Guest House: Casa Howard Rome Accommodation
Review: "In the heart of the city, only 100 yards from the piazza di Spagna. This is an English style guesthouse inside a historic building. Casa Howard, named after its British owner, Jennifer Howard, has five rooms with wooden floors and coffered ceilings. Breakfast is fresh from a Tuscan farm owned by Ms Howard. Excellent service. It's a home more than a hotel, and guests are usually introduced by other guests."

In Style Accommodation Review of Casa Howard Guesthouse
Magazine: In Style
Year: 2002
Guest House: Casa Howard Rome Accommodation
Review: "If tired of too much grandeur, check into the intimate Casa Howard, where you feel like you 're staying a very stylish friend. The five rooms are individually decorated and you'll be pampered by housekeeper Cristy (once a customer had her purse stolen and she lent her money for the rest of her stay)."

Italia Gastronomica Accommodation Review of Casa Howard Guesthouse
Guide Book: Italia Gastronomica
Year: 2006
Guest House: Casa Howard Florence
Review: "This Florence guesthouse is a combination of charm, location anbd decoration, offering various amenities and beautiful furnishings. It has kept all the original floors and ceilings to fully achieve the private houe concept: to provide guests with a beautiful house or apartment with a personal touch, whilst not forsaking the convenience of hotel service. Situated within walking distance of the railway station, the Uffizi, the Duomo and Via Tornabuoni, it is a wonderful base from which to enjoy one of the most delightful cities in the world, expect an intimate and elegant mansion, warm rooms - as well as personal service... "

Italia Gastronomica Accommodation Review of Casa Howard Guesthouse
Guide Book: Italia Gastronomica
Year: 2006
Guest House: Casa Howard Rome Accommodation
Review: "This Rome guesthouse is a hidden gem right in the center of Rome, close to the Spanish Steps. Walk up the marble steps and enter a heaven of peace and quiet after the hustle and bustle of the Spanish Steps area. A cosy, charming Rome accommodation, resembling the private house of a stylish friend, with high-wooden beam ceilings and laque or parquet floors, and 8 exclusive and fashionable rooms decorated with taste and comfortably furnished... "

KLM In-Flight Magazine Accommodation Review of Casa Howard Guesthouse
Magazine: KLM In-Flight Magazine
Year: 2006
Guest house: Casa Howard Rome Guesthouse
Review: "Where to Stay: the ten rooms at the exquisite Casa Howard (five at Via Capo le Case 18, another five at via Sistina 149)."

Living Abroad Accommodation Review of Casa Howard Guesthouse
Magazine: Living Abroad
Year: 2006
Guest House: Casa Howard Rome & Florence
Review: "[...] The guesthouses are called Casa Howard. All the rooms are individually designed on different themes: from the exotic Zebra room to the classic Flower room, there is something for every taste. And each house has a limited number of bedrooms (10 in all in Rome and 11 in Florence) to make guests feel at home. [...] "

Lonely Planet Accommodation Review of Casa Howard
Guidebook: Lonely Planet Rome
Year: 2001
Guest house: Casa Howard Rome Guesthouse
Review: "Places to stay – TOP END. Several of Rome’s best hotels are located near Piazza di Spagna. One of the newer ones, and a complete delight, is Casa Howard (Via Capo le Case, 18). More guesthouse than hotel, the five rooms are individually decorated with gorgeous fabrics and paintings. Four of them are named after the colour upon which the décor is based – Azzurra, Rosa, Bianca, Verde – and one is known as the Chinese Room. Two rooms have en suite bathrooms, the others have their own private bathroom in a separate room next door."

Lonely Planet Accommodation Review of Casa Howard
Guidebook: Lonely Planet - Best of Rome
Year: 2003
Guest house: Casa Howard Rome Guesthouse
Review: "Places to stay – TOP END. Casa Howard – Someone with exquisite taste and a keen eye for style created this stunning Spanish Steps guesthouse, which has five distinctly decorated rooms with gorgeous fabrics. Only two have en suite bathrooms although the others do have detached bathrooms (there’s even a Turkish bath) and slippers are provided for those short corridor walks. The same people have another guesthouse nearby, with similar standards and prices. "

Lonely Planet Accommodation Review of Casa Howard
Guidebook: Lonely Planet Florence
Year: 2006
Guest house: Casa Howard Florence Guesthouse
Review: "Casa Howard, Boutique Hotel. With six rooms, this is a delicious retreat near the train station. Building on a successful business started in Rome, the owners have created a set of unique and different rooms. Starting with the paintwork, ranging from lime green to russet red, each room boasts an unpredictable mix of styles and furnishings. You might have an old-style bath, a fireplace and antique furniture."

Lonely Planet Accommodation Review of Casa Howard
Website: Lonely Planet
Year: 2007
Guest house: Casa Howard Rome Guesthouse
Review: "Casa Howard (Howard's House) is a gem. Fine fabrics abound and the paintings perfectly suit the individual colour schemes in the 10 striking rooms (five at Via Capo le Case and five at Via Sistina 149). The location is great in both cases, there's a Turkish bath and breakfast is delicious. [...] "

Luxe City Guide review
Website: Luxe City Guide - Rome
Year: 2007
Guest house: Casa Howard Rome Guesthouse
Review: "With 10 uniquely designed, cosy rooms in two locations, it’s like staying in a very relaxed, stylish friend’s home. Take the saucy zebra room with little balcony if you can. And yes, pets are allowed, so Fido can live la dolce vita too. Woof! "

NB Rome Issue Accommodation Review of Casa Howard Guesthouse
Magazine: NB Rome Issue
Year: 2002
Guest House: Casa Howard Rome Accommodation
Review: "A mere 100 meters from the Spanish Steps this quirky guesthouse provides welcome despite the stiff, stuffy attitudes that prevail in so many of Rome's better-known hotels. Owned by a Briton, Jennifer Howard, and her Italian husband count Masimiliano Leonardi di Casalino, it's very small (just five rooms, though a further five were due to open in another building on via Sistina at the end of 2002) and intimate. The interiors are attractive: parquet floors, beamed ceilings, antiques and custom-made furniture (the better to fit the space available). Some are a little chintzy, but the crimson Shanghai Tang silk that swathes the Chinese Room is authentically glamourous and exotic, and the toile de Jouy in the White Room (each is called after its decorative scheme) is pretty and fresh. the down side is that only two rooms (Green and Pink) have en-suite bathrooms. The others have private bathrooms, but you'll need to use the kimono and slippers provided to reach them. Both properties incidentally, also feature communal hamman Turkish baths. And every guestroom in the new property has a computer with ADSL line. [...] "

New York Times Review of Casa Howard
Magazine: New York Times Travel Supplement - Interview of Grant Tatcher
Year: 2007
Guest house: Casa Howard Rome Guesthouse
Review: "Among the jet set, Luxe City Guides have achieved a near cult status for their exacting, opinonated and deliciously bitchy takes on cities including Hanoi, Roma, and, next month, New York. The Hong Kong-based founder and editor Grant Tatcher took the T Travel Questionnaire.
What was your first passport stamp?
Spain, age 14.
Is there a tourist stamp that you actually love?
Catuchak market in Bangkok. You can get everything from secondhand underpants to squirrels.
Favourite hotel?
Private house-hotels like the Portrait Suites and Casa Howard in Rome.
Restaurant?
Naughty Nuri’s in Ubud, Bali. A simple roadside shack with monumentally good martinis and ribs.
Carry-on or check?
Check. I loathe packing, so I tend to take everything and decide later.
City or country?
I was born in the UK West Country, so I need regular doses of countryside to keep a smile on the dial.[...]"

Newe Woman Accommodation Review of Casa Howard Guesthouse
Magazine: New Woman
Year: 2005
Guest House: Casa Howard Rome Accommodation
Review: "Bookyourself into the super-stylish Casa Howard hotel in Rome, then pretend you're Posh and hit the shops. It's right near the famous Spanish Steps- in other words slap-bang in the middle of the exclusive shopping area - and flanked by Prada, Gucci and Missoni. It feels like a private house so it won't be weird to pop in and out on your own, and when you are exhausted your feet and your credit card, you can sink into the reviving Turkish bath before dinner. Then swap your Jimmy Choos for trainers and check out the beautiful city by night, especially its beautiful people (read: men!)."

Olive Accommodation Review of Casa Howard
Magazine: Olive
Year: 2004
Guest house: Casa Howard Rome Guesthouse
Review: "Two exquisite, five-roomed deisnger b&bs, both very close to the Spanish Steps. At Via Capo le Case the rooms are all decorated with heavy raw silks and rare wallpapers. Two of the bathrooms are ensuite, the other three are located just accross the hall, but, thanks to intimate, homely atmosphere of the hotel, their location doesn't feel like a nuisance. At the brand new Via Sistina address all are ensuite and the Zebra room also has a balcony. Best of all, both Casa Howards have their own hammam. "

Red Hot Virgin Accommodation Review of Casa Howard Guesthouse
Magazine: Redhot (Virgin Inflight Magazine)
Year: 2005
Guest House: Casa Howard Rome Accommodation
Review: "From a hotel more likle a private house in the heart of the city, where every room has a different decoration and luxury coincides with style, try Casa Howard. "

Rome For Romance Accommodation Review of Casa Howard Guesthouse
Guide Book: Rome For Romance
Year: 2006
Guest House: Casa Howard Florence
Review: "B&B is far too pedestrain a term to describe this 12-room extravaganza in an old palazzo just yards from Piazza Santa Maria Novella. As the latest creation of owners Count Leonardi and Jenifer Howard forneris it joins their original Rome success story. That means burying blandness and uniformity in favour of orifginal and imaginatively themed rooms. Twin this with all the warmth of a private home plus can't-do-enough service and you're in clover. Ancient features are axiomatic in Florence and there's no cheating here; parquet and stone floors, heavy wood doors, marble chimney pieces and numerous fine artworks. However its the stunning decor and host of luxurious little extras that turn a stay into a treat. We were hard pushed to decide between the extravagant drawing room in soigné black; the lavish Oriental room with its emperor-sized bed and erotic prints or the impressively tome-lined Library. There is even a Turkish bath - exclusively yours when staying in the Garden room. Housekeepers, aka "House genies" are also trained to add to Casa Howard's spells."

Secret Places Accommodation Review of Casa Howard Guesthouse
Website: Secret Places
Year: 2005
Guest House: Casa Howard Florence
Review: "A delightful city house right in the centre of Florence

The Casa Howard in Florence shares many of the characteristic its of its namesake in Rome. The same title, the same urbane owners, the same elegant decoration and fabulous location. In fact, they both have a common concept, which is to provide guests with a beautiful house or apartment to stay in, keeping a personal touch to proceedings whilst not forsaking the convenience of hotel like service. Hence, it's just "like staying at a friends house" as a guest once said. A very good friend we may add and this is not any ordinary old house either, as the Casa Howard is located right next to the Santa Maria Novella Piazza - a wonderful base from which to enjoy one of the most delightful cities in the world. That personal touch we mentioned beforehand is in fact everywhere. From Chinese dumpling holders used as soap boxes to a porcelain monkey hanging from the ceiling light and the use of top notch fabrics from Paris, London and other renowned fashion centres. As for the rooms, many have a common theme to them and appropriate names attached. The Camel room is, well, for smokers. The Playroom - for families. There is also a Turkish Hamman Bath for guests to enjoy. Guests who visit the Casa Howard tend to come back (they are even given priority in booking, as to the Casa Howard way of doing things, they are seen as old friends) and given its combination of charm, location, decoration and service, we can see why. "

Shelter Interiors Chicago Review of Casa Howard
Magazine: Shelter Interiors Chicago
Year: 2007
Guest house: Casa Howard Florence Guesthouse
Review: "Falling in love with a place means going beyond tourist clichés and absorbing the texture and flavour of its daily life. It is to dream of living there, making local friends, spending time in private homes. Visitors to Florence are especially prone to this sort of lovesick behaviour. After just one visit, many of her guests find it impossible to abandon this jewel and return to normal life just as if nothing had never happened.
A sojourn at Casa Howard Guesthouse – where travellers live as residents and get a taste of true Italian life – if only for a few days – is likely what did them in. Bed & Breakfast is too reductive a term to describe this boutique, 12-room secret address in an old Florentine palazzo, just a few yards from Piazza Santa Maria Novella and its magnificent church.
Opened in 2005, the residence is the latest creation of Count Massimiliano Leonardi and his English wife Jennifer Howard Forneris, who in 2000 launched the designer guesthouse wave in Rome.
Casa Howard Florence is not unlike its two Roman sisters. They share the same name, elegant decoration and authentic Italian charm.
“Staying with us is like living at a friend’s home,” Leonardi says, while explaining how he came to the idea of starting the Casa Howard concept.
“My grandmother gave birth to 21 children. So I have relatives scattered around the world: Rome, Naples, Florence, Milano, Barcelona, London, Hong Kong”, he adds. “Most of the original family houses are empty and derelict. Why not bring them back to life and give hospitality to people who value beauty above all else in life?”
Leonardi’s reference to his guests as “friends” is not by accident. Visitors who stay in Casa Howard tend to come back, so they are considered part of an enlarged family. They are given the keys to the house during their stay and are granted priority in booking a second or third vacation.
Several unexpected treasures are tucked away in Via della Scala, where Casa Howard is located. In the back streets along with art galleries, tiny arts and crafts shops, and cosy cafés is the famous Officina dei Profumi di Santa Maria Novella, one of the oldest pharmacies in the world with stunning original furnishing.
“We profited from the presence of the pharmacy just a few steps from our door. We are the only guesthouse in the world to which the Officina provides herbal liquid soaps,” boasts the owner, who also teases his guests with fresh-baked croissants and homemade jams from his Tuscan farms for breakfast, which is served in guests’ rooms (the house has no lobby or common spaces).
Respectful of stringent preservation rules, Casa Howard was restored in accordance with Florence’s historic heritage. Originally built in a humble neighborhood, the building now stands out for its discrete elegance.
“The exterior lacked nothing. It was a 15th century house with sober façade details, such as slatted window shutters and a stately panel door,” recalls Fabrizio Cuniberto, the architect who was commissioned to make over the whole property along with Patrizia Ruffa. “But the interiors wherein a deplorable state: dark, cluttered and with claustrophobic rooms that flowed awkwardly from one to another.”
The designers recuperated ancient features such as the parquet and stone floors, heavy wood doors and marble chimney pieces. Beamed ceilings were also restored to either original glory.
The daughter of a famous manufacturer who used to design textiles for the best Italian couturiers in the 1960s, Jennifer was the beautiful mind behind the interior decoration. She decided that fabric and colour would transform the interiors. She was right. The textiles add a casual comfort to the rooms and enliven simple objects such as an ordinary chair or an upright, uptight sofa, while colour is used to add energy. Into this scheme, original period furniture and family heirlooms are mixed, along with carefully selected new items.
“To me, decoration means coupling things I really like and making them work together. As a result a feeling of well-being and relaxation pervades the house,” a proud Jennifer says. Living well can be found in small pleasures. A stay at Casa Howard can be counted among them.

Sunday Times Accommodation Review of Casa Howard Guesthouse
Journal: Sunday Times
Year: 2003
Guest House: Casa Howard Rome Accommodation
Review: "Near the Spanish Steps the exquisite Casa Howard (via Capo le Case) has just five rooms."

Tatler Accommodation Review of Casa Howard Guesthouse
Magazine: Tatler
Year: 2004
Guest House: Casa Howard Rome Accommodation
Review: "Five bedrooms, fresh flowers, Turkish Baths. This is Rome secret pied-à-terre, located where you want to be on a quiet side street off the Spanish Steps. Spend the money you'll save on a swell hotel in the via Condotti, which is virtually eyeballing your comfortable, cheery room, with its antique furniture and traditional oil paintings. Go for the Green or Pink rooms, unless you don't mind a bathroom down the hall (shades of corridor - creeping in old-fashioned house parties). The Chinese room is decked out in red silks from Shanghai Tang - more Castle Howard than Casa Howard. Breakfast is hot croissants and home-made jam from the owners Tuscan farm. For a traditional supper, walk down the street to Dal Bolognese in the Piazza del Popolo."

Evening Standard Accommodation Review of Casa Howard Guesthouse
Newspaper Online: Telegraph
Year: 2004
Guest House: Casa Howard Rome Accommodation
Review: "This guesthouse has been created from two apartments in nearby streets. The bedrooms are special, with imaginative designs and luxury fabrics. The cheapest are not en suite but have a private bathroom down the corridor; en-suite rooms cost from £147 b&b. Many of the bedrooms are small, however; both annexes are on busy streets; and there are no public rooms (breakfast is served in the bedrooms). Still, accommodation of this quality in a more traditional Roman hotel could be twice as expensive."

The Peak Accommodation Review of Casa Howard Guesthouse
Newspaper: The Peak - Singapore
Year: 2005
Guest House: Casa Howard Rome Accommodation
Review: "Do you like dogs"? asks Count Massimiliano Leonardi, as I startled slightly at a barking commotion that has suddenly errupted in the background. I nod smilingly, understanding my room key's silver tag that is in the perfect shape of a dog bone. A financier who spent most of his time jet-setting between Geneva and London, Count Leonardi is today a happily retired man. Together with his English wife Jenifer, they devote time between managing their growing Casa Howard Empire and family life, which includes a troupe of lively dachshunds. "I feel uncomfortable in hotels, they are for corporate lodgers," states Leonardi candidly. "Casa Howard is about leisure and plesure. It is not a hotel but each a beautiful, intimate establishment giving personal service, where some typically hotel ideas, methods and services have been borrowed." [... read more p169, read more p170 ... ]

Timeout Review of Casa Howard Florence
Guidebook: TimeOut Florence
Year: 2006
Guest house: Casa Howard Florence Guesthouse
Review: "Where to Stay – Santa Maria Novella - Expensive. Casa Howard. The owner of this stylish pied-à-terre sets out to offer comfortable, upmarket accommodation at reasonable rates in the discrete atmosphere of a handsome mansion. The 12 rooms are classy and vaguely eccentric, decorated with strong colours and a mix of antique and custom-made furniture. Check online to choose the one you like best: the big, dramatic Drawing Room, perhaps, or maybe the Black and White Room, in which a blown-up reproduction of Monet’s Olympia covers one wall. Bathrooms are similarly quirky but well equipped, and come with Santa Maria Novella’s smellies. There’s even a Turkish bath on site, should you have overdone in on the sightseeing. Bookings are made through the original Rome branch. When is a Hotel not a Hotel? You may find yourself confused about the names given to the various categories of accommodation in Florence and Tuscany. Rules about this are established on a regional level, so they vary to some degree throughout Italy. In Florence, to be officially classed as a hotel (and therefore subject to a star classification), you must have seven or more rooms. To qualify as an affittacamere (literally “rooms to rent”), you can have no more than six rooms. Some are basically private houses with a couple of rooms for rent (unlike in the UK, most owners don’t live on site), while others are, to all intents and purposes, small hotels. Some more upmarket affittacamere are now allowed to class themselves as bed and breakfasts.
Residenza d’epoca is the term used for a listed building with no more than 12 rooms, while to call yourself a residence you must have a minimum of self-catering units. To add to the confusion, a number of establishments adopt certain names because they sound nice, but they may officially be classified as something else. There are ‘B&Bs’ in Florence, for example, that don’t actually serve breakfast.
In practice, though, these rules and regulations don’t really affect the average traveller – all you need to know is that you don’t have to stick to regular hotels if you want something with a bit more character.Our favourite include Casa Howard Residenza d’Epoca, Le Stanze di Santa Croce, Residenza Santo Spirito, Villa Poggio San Felice, B&B Borgo Pinti and Johlea Uno & Johlea Due. In addition to these there are dozens of other listed in the tourist board’s annual accommodation booklet."

Timeout Accommodation Review of Casa Howard Guesthouse
Guidebook: TimeOut Rome
Year: 2006
Guest House: Casa Howard Rome Accommodation
Review: "The bad news is that, in Rome, space and comfort don't come cheap, but the good news is that many hotels in the high- and mid-range brackets have been given a much-needed makeover. [..] the ten rooms at the exquisite Casa Howard (five at via Capo le Case 18, another five at via Sistina 149) "

Times Accommodation Review of Casa Howard
Newspaper: Times
Year: 2005
Guest House: Casa Howard Florence
Review: "Casa Howard Florence - Casa Howard, which opened last month, comes with a good pedigree: it's the sister hotel of the highly popular (and quirky) property of the same name in Rome. Rooms are individually themed, their names telling you about the decor -- one is called Oriental, another is Black and White, another "Library" -- and each has original features such as marble fireplaces, heavy old wooden doors, parquet flooring and antiques. The style is a mixture of old and contemporary, with splashes of colour amid period pieces. There's also a large Turkish bath."

Times Travel Accommodation Review of Casa Howard Guesthouse
Newspaper: Sunday Times Travel
Year: 2005
Guest House: Casa Howard Rome Accommodation
Review: "What is hot? The elite guidebook Note Bene, for example, positively raves about Casa Howard's pair of flamboyant five-bedroom guesthouses in Rome even though some rooms are not even ensuite."

T and L Accommodation Review of Casa Howard Guesthouse
Newspaper Online: T&L Insider Guide
Year: 2004
Guest House: Casa Howard Rome Accommodation
Review: "Rome - Design diehards will love the flashy new rooms at Casa Howard (18 Via Capo le Case...)"

D'ex Review of Casa Howard
Magazine: Traveller UK - High Culture, Low Prices
Year: 2007
Guest house: Casa Howard Florence Guesthouse
Review: "In the cradle of the Renaissance, finding a place to lay your head can be an expensive business. Nicky Swallow tracks down five guesthouses that offer elegant accommodation and great value. The owner of Casa Howard, Massimiliano Leonardi, feels ‘uncomfortable’ in hotels. In fact you get the impression that he positively hates them, so don’t mention the H-word in association with his 12-room guesthouse. When Leonardi’s Florentine pied-à-terre first appeared in our annual Hot List, in 2005, the Champagne had barely chilled in the honesty bar. It has since settled in and become one of the best places in Florence to find a touch of luxury combined with the discrete atmosphere of a private home. The handsome palazzo is located between the train station and the centre of town. Its décor is stylish and vaguely eccentric, with an eclectic mix of furniture including custom-made pieces and selections from the family vaults. Fine fabrics and strong colors play a major role. The bedrooms, several with private terraces, are all very different, and the bathrooms, stocked with Santa Maria Novella products, are quirky and fun (in the Fireplace Room, you can watch TV soaking in a claw-footed bath). Unless you count the Turkish bath, there’s no public space to speak of, so breakfast (warm croissants and organic jam from Leonardi’s farm) is served in your room. ‘Honesty Fridges’ on each floor are stocked with Champagne, wine and soft drinks. ROOM TO BOOK. Very much a question of personal taste, mood and budget. If cost is an issue, go for one of the diminuitive Twin Rooms. If not, have a look at the website photos and take your pick. "

Traveller Accommodation Review of Casa Howard Guesthouse
Magazine: Traveller UK
Year: 2005
Guest House: Casa Howard Rome Accommodation
Review: "When the first of these two stylish guest houses - collectively known as Casa Howard - opened on via Capo le Case in 2000, it launched the designer B&B wave in Rome. The formula is simple: take a large centro storico apartment and create five distinctive bedrooms inside, without sacrificing the family feel of the place. The second - also with five rooms - opened in 2003 on via Sistina. Owners Jenifer Howard Formeris and husband Massimiliano Leonardi di Casalino are sticklers for detail: fabrics are sourced from Hong Kong and Paris; breakfast (served in guests' rooms) consists of freshly-baked cornetti (sweet croissants) and home-made jam from the owners' Tuscan estate; soaps come from the historic Santa Maria Novella pharmacy in Florence. In via Capo le Case, the design scheme is ethno-chintzy, and only the Pink and Green rooms have en-suite bathrooms (kimonos and slippers are provided for padding down the corridor). In pricier via Sistina, architect Tommaso Ziffer was brought in to apply his retro-modern touch to the living room and bedrooms (rooms at Ziffer's only other Rome project, the Hotel de Russie, cost about four times as much). Both branches have small hammams, and via Sistina has broadband Internet connections in every room. Room to book: the boldly decorated Zebra room in via Sistina - but dress accordingly. "

Traveller Accommodation Review of Casa Howard Guesthouse
Magazine: Traveller UK
Year: 2003
Guest House: Casa Howard Rome Accommodation
Review: "Hotels in Rome usually fall into one of two camps: forty-style grand palaces or dingy guesthouses with faded wallpaper and noisy pets. Casa Howard is neither. Located in a side street off the Spanish Steps, dangerously close to Gucci and Prada, the hotel resembles a private pied-à-terre. The five rooms all have individual color schemes, with fabrics from Paris (except the red silk in the Chinese room which was sourced from Shanghai Tang in Hong Kong) and antiques and paintings from the families of the owners Jennifer Howard-Forneris and her husband, Count Massimiliano Leonardi di Casalino. Breakfast is served in the rooms - expect hot cornetti (croissants) with jam from the owners' Tuscan farm. The hotel private Turkish Hammam will restore those exhausted from walking round the Eternal City."

Traveller Accommodation Review of Casa Howard Guesthouse
Magazine: Traveller UK
Year: 2003
Guest House: Casa Howard Rome Accommodation
Review: "In 2000 Jennifer Forneris-Howard and Count Massimiliano Leopardi di Casalino turned a Roman flat into an intimate guesthouse, Casa Howard. Its success prompted the couple to open and a second property, sharing the same name. The interior designer is Tommaso Ziffer, who also worked on Rome's Hotel de Russie, and the five rooms are eccentric in style, from the Zebra Room (black-and-white prints on red walls) to the frenzied Flower Room. The hotel also has a Turkish bath."

Traveler Accommodation Review of Casa Howard Guesthouse
Magazine: Traveler US
Year: 2001
Guest House: Casa Howard Rome Accommodation
Review: "Five minutes from the city's heart, on a side street that leads to the Piazza di Spagna, the Casa Howard takes up to two-third of the second floor of a historic building. Family owned, it has all the trappings of the apartment of a wealthy Roman. The five guest rooms, named for their color schemes, have hand-picked antiques and comfy linens. The Pink Room is larger and has a bathroom en-suite (each room has a bath, although some are located down the hall). The hotel has a private Turkish Hammam and, even better, a resident genie: Cristy who arranges everything from car-hire to dinner reservations."

Traveler Accommodation Review of Casa Howard Guesthouse
Magazine: Traveler US
Year: 2003
Guest House: Casa Howard Rome Accommodation
Review: "Hotel stays are getting steamier by the minute as hammams, or Turkish baths, go global. In Rome, guests at tiny Casa Howard have long enjoyed a steam; now the owners opened another hammam hotel, this one on the via Sistina."

Travel & Leisure Accommodation Review of Casa Howard Guesthouse
Magazine: Travel & Leisure
Year: 2002
Guest House: Casa Howard Rome Accommodation
Review: "Design diehards will love the five individually decorated rooms in the new annex at Casa Howard (via Sistina), the creation of Hotel de Russie architect Tommaso Ziffer. One is done up in black-and-white Op Art; another has clashing floral fabrics on everything including the padded walls. The five rooms in the original building (via Capo le Case) are more sedate (wood beams; parquet floors and checked fabrics). Despite the occasional drawback - some bathrooms lie accross a corridor, and the owner prefers a recommendation from a previous guest - the place is very popular so book well ahead."

Traveller Accommodation Review of Casa Howard Guesthouse
Magazine: Viaggie e Sapori
Year: 2003
Guest House: Casa Howard Rome Accommodation

Viva Accommodation Review of Casa Howard Guesthouse
Magazine: Viva
Year: 2006
Guest House: Casa Howard Rome Accommodation
Review: "If you love the idea of contemporary grandeur, fab central locations and a private "house" not a hotel, stay at...Casa Howard. Who do you know? If you want to stay at Casa Howard, better mention my name - a word of mouth recommendation is the only way to get a room (and it's a guest house not a hotel dahhling). Owners Jenifer Forneris-Howard and Massimiliano Leonardi di Casalino may seem to have delusions of grandeur, but they get away with it - after all he's an italian count, and she is the daughter of the famous textile designer Luciano Forneris. Social status aside, the 10 rooms, all individually themed are set in two gloriously old buildings, complete with the most wonderful, flamboyant interior designing imaginable. With its parquet flooring and family antiques mixed with modern touches and quirky extras, like a Turkish Hammam (enjoy it, it’s bigger than your box bathroom), perhaps it’s safest to say the style is a clash of old and new Italy, but my do we love it! When you’re quite finished being impressed by the sheer surface appeal, you’ll happily note that its location is of real significance too. Both houses are close to the Spanish Steps, of whose historical past we should really wax lyrical but all you really need to know is that you’re just minutes away from Prada, Missoni, Dolce & Gabbana et al. Let Jennifer and Massimiliano guide you to the city’s most superior stop-offs…"

Vogue Accommodation Review
Magazine: Vogue
Year: 2007
Guest House: Casa Howard Rome Accommodation
Review: "In Rome, designer Tommas Ziffer is responsible for the beautiful interiors of Casa Howard (casahoward.com), a guesthouse located on the second floor of an old palazzo on the via Sistina. Each of the five rooms has been individually designed, the overall effect being one of intimacy – of staying in a friend’s apartment, rather than a hotel. Ziffer’s Zebra Room combines black-and-white print fabrics with red gloss walls and floors – a look that nods to Seventies style while being bang up-to-date."

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